Hello, I'm Fiona! 

Mum to this little man, who's now 5, another cheeky toddler and a new little bundle of joy! This picture was taken the day a mighty idea was born, bake believe!

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April 2017, fresh into motherhood, a genuine disaster unfolded in the kitchen in my attempt to make a magical cake for my son’s first birthday. Flour everywhere, sinking cake, kids complaining – divorce worthy, almost!

Like many of you, I have many wonderful memories of my parents baking incredible cakes, but in today's mayhem of juggling work and family life, attempts to recreate these masterpieces for our own children can be stressful, as we’re time poor and often not confident bakers.

After throwing myself into baking, and spending many hours in the kitchen, in and around full-time work and family life, bake believe was born – delivering deliciously simple cake kits for life's special celebrations!

Each cake kit is designed to be simple, yet fun. They can be made by yourself, or together, with little people in the kitchen. From birthday cakes to cupcake kits, and plenty more fun bakes to come.
All the dry ingredients are natural and clean (except some sweets). Gluten free, wholefood cake mix options are available too.

My hope is to inspire busy parents and first time to get their bake on without all the stress and guilt. To experience the joy and pride of seeing their little ones eyes light up, knowing they made every crumb of it!