At Bake Believe we care about little tummies and want every kid at the party to be able to enjoy our cake, cupcake or cookies, so we keep our ingredients 100% natural, free from artificial flavours, colours and preservatives. Our ingredients are also vegan friendly and we offer delicious gluten-free cake mixes. We use edible images to help keep decorating simple, which can be enjoyed as a novelty or simply peel off to keep the cake natural.